📩 When Good Information Just... Feels Boring As Heck

Some emails fail because they're wrong. Others fail because they're boring.

Today's email falls into the second category - it's packed with valuable insights about how the market has changed, but presents them in the most vanilla way possible.

Let's fix it. 

👎 The “Bad” Email (ORIGINAL) 👎

Subject: Let's talk real. High ticket doesn't sell the way it used to.

Hey Adrian,

Let's talk real. High ticket doesn't sell the way it used to. Continuity is a harder pitch than ever. And the old models? They're not coming back.

From the golden era of $150/month coaching to the boom of $5k+ high ticket contracts… We've seen it all.

But we're in a new era now. Clients are scared. Budgets are tighter. And attention spans are shorter than ever.

So what's working? Inclusive marketing. Offers that are built for real people. Pricing models that meet buyers where they are—without sacrificing your margins.

TONIGHT at 7PM EST, I'm breaking it all down inside our newest training: "How to Get More of Your Leads to Buy NOW – The Power of Inclusive Marketing."

You'll learn:

✅ How to shift your message for the current economy
✅ The new pricing model that creates both cash up front and continued revenue
✅ How to reframe your offer so it sells with confidence, not pressure
✅ And how to lead with certainty in a time where most people feel uncertain

This is the training that will future-proof your sales process. If you're still selling like it's 2021, you're losing money.

👉 Save your spot now Click here to register for Thursday's live training

See you there,

Jane Doe

P.S. This isn't fluff. We're giving you the real strategy behind our most successful pricing evolution yet. Bring a notebook.

❌ Why This Email Fails ❌

Don't get me wrong - this email isn't terrible.

The content is actually solid.

Jason makes valid points about the market shift, and his training sounds genuinely valuable.

But here's the problem: it reads like a business report, not a conversation.

1. Opens with industry jargon instead of emotion - "High ticket doesn't sell the way it used to" sounds like something you'd hear at a marketing conference, not something that makes you lean in and say "tell me more."
   

2. No story or emotional hook - Jane doe jumps straight into market analysis without creating any narrative tension or personal connection. There's no reason to care beyond "this affects my business."
   

3. Generic bullet points - The benefits are logical but don't paint a picture of transformation. "Shift your message for the current economy" could mean anything.
   

4. Corporate CTA language - "Save your spot now" and "Click here to register" sound like every other webinar invitation ever sent.
   

5. Missing urgency beyond the time constraint - The only reason to act now is "it's tonight," not because of what happens if you don't learn this information.
   

The email treats a fascinating market shift like a boring news update instead of the dramatic story it actually is.

👨‍💻 How I’d Rewrite It 👨‍💻

Subject: "My $5K coaching client just asked for a $500 payment plan"

What an interesting era we've entered.

A new one.

And if you're selling high ticket and continuity, then you need to know what this new era is.

I'm about to reveal it in a second, but first, a story:

In 1929, luxury car sales in America were booming. Wealthy families thought nothing of dropping $3,000 on a new Packard (that's about $50,000 in today's money).

Then October hit.

The stock market crashed. And almost overnight, those same wealthy families became obsessed with preserving what they had left.

Suddenly, nobody wanted to buy a $3,000 car anymore. They wanted a $500 Ford. Same transportation needs, but their entire relationship with money had shifted from "growth mode" to "survival mode."

Smart car companies adapted. They created new models at new price points. The ones who insisted "luxury buyers will come back" went bankrupt waiting.

I'm telling you this because we're living through our own version of that shift right now.

Three weeks ago, I had a client who's been buying high-ticket coaching for years - the type who would casually drop $5K on a program without blinking.

She called me about my latest offer and said something that stopped me cold:

"I love what you're teaching, but can we do a payment plan? Maybe $500 a month?"

This is someone who used to invest $15K at a time.

Without hesitation.

That conversation was my "October 1929" moment.

The market hasn't just "shifted" - it's fundamentally changed how people think about money, risk, and investment. Your prospects aren't just being more careful with their budgets. They're operating from a completely different psychological framework.

Which means if you're still selling like it's 2021, you're not just leaving money on the table - you're actively repelling the exact people who want to buy from you.

The solution isn't to slash your prices or panic. 

It's to understand what I call "Inclusive Marketing" - offers that meet people where they are psychologically AND financially, without sacrificing your margins.

Tonight at 7PM EST, I'm breaking down exactly how to do this in our live training: 

"How to Get More of Your Leads to Buy NOW – The Power of Inclusive Marketing."

You'll discover:

• The psychological shift happening in your prospects' minds (and how to speak to their new reality without sounding tone-deaf)

• My "Bridge Pricing" model that creates immediate cash flow while building toward your full-price offers

• The 3-sentence reframe that makes hesitant prospects say "yes" instead of "let me think about it"

• Why leading with certainty in uncertain times is actually the worst thing you can do (and what works instead)

This isn't about lowering your standards or accepting less. It's about understanding that the game has changed, and the coaches who adapt first will own this new market.

If you're watching your conversion rates drop while wondering why your proven offers suddenly feel "too expensive" to prospects who used to buy immediately, this training will be the most valuable hour you spend this month.

[REGISTER FOR TONIGHT'S TRAINING - 7PM EST]

The old era is over. The new one has begun. Your choice is simple: adapt or get left behind.

See you tonight,
Jane Doe 2.0

P.S. I'll be sharing the exact pricing strategy that increased our conversion rate by 73% in the last 90 days - even with "scared" prospects. Bring something to write with.

✅ Why This Version Works Better ✅

The rewritten email works because it's engineered from the very first line to create irresistible curiosity and pull the reader through every single sentence.

Look at how the opening builds momentum: "What an interesting era we've entered. A new one."

This immediately makes you think, "What era?"

Your brain can't help but want to know what this mysterious new era is.

Then the next line delivers the hook: "And if you're selling high ticket and continuity, then you need to know what this new era is." 

If someone fits that bill - and this entire audience certainly does - you can bet your bottom dollar they're going to keep reading.

They're now personally invested because this "era" directly affects their business.

But here's where I drop the hammer:

"I'm about to reveal it in a second, but first, a story."

This line is psychological gold.

It teases the revelation while creating what copywriters call an "open loop" - unresolved tension that makes stopping impossible.

Your brain is now committed to finding out what this era is, but first you have to get through the story to earn the answer.

The 1929 car market story isn't just entertaining - it's doing heavy psychological lifting.

By the time readers finish learning about Packard and Ford, they're not just reading about the past.

They're seeing their own future.

The story bypasses logical resistance and makes the abstract concept of "market shift" feel visceral and urgent.

When the writer finally reveals their client asking for payment plans, it hits like a punch to the gut because you've been primed by the historical parallel.

You're not just hearing about one client - you're recognizing a pattern that threatens your entire business model.

The email also masters the art of making the reader the hero.

Instead of positioning the writer as the guru with all the answers, it positions the reader as someone smart enough to recognize what's happening and adapt accordingly.

The phrase "the coaches who adapt first will own this new market" makes you want to be one of those coaches.

Unlike the original email that felt like a market report, this version reads like a thriller where your business survival is at stake.

Every sentence builds on the last, creating momentum that makes clicking that registration link feel inevitable rather than optional.

The training gets promoted as the solution to a problem you didn't even know you had five minutes ago - which is exactly how the best sales copy works.

📝 How To Apply This To Your Emails 📝

1. When you're educating your audience about market changes or industry shifts:
   

   1. Use historical parallels - Find similar situations from the past that help people understand what's happening now
      

   2. Start with a personal moment - Share when YOU realized the shift was happening
      

   3. Make abstract concepts concrete - Turn "market changes" into specific stories about specific people
      

   4. Create urgency through consequence - Show what happens to people who don't adapt, not just benefits for those who do
      

   5. Replace industry jargon with plain English - "Inclusive marketing" becomes "meeting people where they are"
      

   Remember: Your audience doesn't need more market analysis.
   
   They need to understand how the changes affect them personally and what to do about it.

➡ What To Do Next

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