📩 From Ordinary to Outstanding: The Secret Writing Weapon You're Not Using

I know I usually send you email redo's showing before and after examples of how to turn mediocre marketing messages into money-making masterpieces.

But today, something else took over my writing hand…

I realized I've been holding out on you.

There's a powerful writing technique that's been sitting under our noses this whole time - one that instantly transforms bland writing into language that grabs your reader by the collar and doesn't let go.

The humble idiom.

Idioms are those colorful expressions like "raining cats and dogs" or "the apple of my eye" that say more with less. 

They're phrases that don't make literal sense but pack an emotional punch that plain language simply can't match.

Why do idioms work so damn well?

Because they create instant emotional connection. 

When you write "she's worth her salt" instead of "she's valuable," you're not just communicating meaning - you're triggering emotions, memories, and cultural connections.

Let me show you how powerful these little gems can be:

Instead of: "We need to discuss this important matter."
Try: "Let's talk turkey."

Instead of: "I succeeded by a small margin."
Try: "I did it by the skin of my teeth."

Instead of: "Let's solve two problems at once."
Try: "Let's kill two birds with one stone."

The difference is night and day. 

The first examples feel corporate and lifeless. 

The second examples feel human.

Relatable.
Real.

But here's where most writers mess up...

They either avoid idioms entirely (thinking they're unprofessional), or they use them incorrectly (nothing makes you lose credibility faster than writing "for all intensive purposes" when you mean "for all intents and purposes").

Here's how to use idioms the right way:

1. Match the idiom to your audience - Some expressions work better with certain demographics.
   
   "Spill the beans" works for most audiences, while "that slaps" might confuse older readers.
   

2. Don't overdo it - One or two idioms per email is plenty.
   
   Using too many makes your writing feel forced.
   

3. Use them at pivotal moments - Place idioms at the beginning of paragraphs or at crucial transition points for maximum impact.
   

4. Keep it authentic - Only use expressions that would naturally come out of your mouth.
   
   If you'd never say "that's the bee's knees" in conversation, don't write it. You will sound corny.
   

When used strategically, idioms can help you:

• Build instant rapport with readers

• Make complex ideas more digestible

• Create memorable moments in your copy

• Make your personality shine through

The next time your writing feels a bit bland, try sprinkling in an idiom or two. 

You'll be surprised how quickly your readers perk up and take notice.

Want to become the "top banana" of email writing overnight? 

I've found a special gift for you - a comprehensive list of 600 common American idioms that you can use in your emails starting today.

CLICK HERE TO GET YOUR FREE IDIOM CHEAT SHEET

Keep your eye on the ball,

Adrian

P.S. I've seen dozens of marketing "experts" talking about AI copywriting, but here's what they're not telling you: AI without the right prompts is like a Ferrari without keys. 

I just discovered CopyPrompting last week and it's completely changed how I write these emails. 

What used to take me 3 hours now takes 20 minutes - and the conversion rates are actually HIGHER.

If you're still writing copy the old way (or paying through the nose for freelancers), you're leaving money on the table. 

This masterclass isn't just another "how to use ChatGPT" workshop - it's the difference between having a fish and knowing how to fish for a lifetime. 

Don't miss this boat - Click here before it sails without you.

P.P.S.