📩 Therapist to Coach: Transforming Tears into Treasures (And Emails That Actually Convert)

Ever seen someone literally age as they read an email?

Today we're dissecting a message that could transform therapists' lives but instead puts them straight back on the couch.

Spoiler alert: it's like a therapy session that skips all the good parts and jumps straight to "time's up, see you next week!"

So grab your notepad (or therapy journal – we don't judge here), and let's heal this wounded email...

👎 The “Bad” Email (ORIGINAL) 👎

Subject: For therapists only..

Working as a therapist can be rewarding but also very draining. 1-on-1. Getting pulled into clients' drama and trauma. It's a lot to take on, especially when you've done this for YEARS. 

One of the most common things our therapist clients tell us is… "I'm so much happier coaching clients…focusing on their bigger future… rather than staying stuck with them in their past." 

Take Kate for example. Before working with us, she was running a maternal and family mental health clinic in Boulder, Colorado that she had started 15 years prior. 

"I was putting all the money back into that clinic. I cared so much about my employees and clients that I really was not paying myself." 

She also questioned whether her clients were getting the results they truly needed within the traditional four-walls psychotherapy model. 

After selling her clinic, Kate tried growing her online business alone but struggled.  

"I had no idea how to do it, and I had no idea how to expand my reach." 

Since joining our HBA coaching program, she's had several months hitting $25,000 to $30,000.  

"It kind of blows my mind," she admits. 

More importantly, she's created a powerful 12-week coaching program that transforms lives.  

"It is mind-blowing the shifts that people are making. Unlike traditional psychotherapy, where it only happens in the space, my clients are learning how to take the skills and integrate them into life." 

One of her proudest achievements has been creating location freedom.  

"I just lived with my family abroad for seven months, and I could never have done that if I didn't have a platform and a plan." 

Her biggest transformation has been in her own confidence.  

"The first is how I perceive myself as a professional. My clarity of what I'm actually meant to do is totally different." 

Today, Kate continues to expand her impact while maintaining the lifestyle she loves.  

"I have two kids going off next year, and my husband and I are like, where should we go live now? Because I know that I can do my work from anywhere, and that's priceless." 

Anyways, if you're an experienced therapist who, like Kate, knows that there's so much more in store for you and you want help growing your coaching business so that you create a greater impact, make more money, and get your time back, then… 

Go here to see how we help therapists like Kate grow online 

Your friend and coach, 

Anonymous Writer 

PS. If you like what you see, are sick and tired of feeling invisible, and ready to scale your online health coaching business now, then apply to speak with us on this page to see if we can help.

❌ Why This Email Needs Its Own Therapy Session ❌

This email has all the elements of a compelling story, but it's structured like a therapy session gone wrong – disjointed, lacking emotional flow, and ending with an awkward "time's up" moment.

Let's diagnose the key issues:

1. Fragmented Opening: The email begins with choppy, disconnected statements ("1-on-1. Getting pulled into clients' drama and trauma.") that fail to create an emotional connection or narrative flow.
   

2. Buried Transformation Story: Kate's powerful story is presented as a series of disconnected quotes rather than a cohesive journey that therapists can see themselves in.
   

3. Delayed Emotional Payoff: The most compelling aspects of Kate's transformation (location freedom, confidence, family flexibility) are buried at the end where many readers will never see them.
   

4. No Open Loop: The email fails to create curiosity or tension that compels readers to continue.
   

5. Weak Call-to-Action: After building up Kate's success, the CTA is vague and underwhelming: "Go here to see how we help therapists like Kate grow online."
   

This is a classic case of having great ingredients but serving them in the wrong order.

It’s like telling an epic movie’s plot in bullet points—kills all the fun.

👨‍💻 How I’d Rewrite It 👨‍💻

Subject: "We've talked about my mother for THREE YEARS”

Kate sat in her car outside her Boulder clinic, gripping the steering wheel until her knuckles turned white.

"What am I DOING with my life?" she whispered.

Fifteen years. Fifteen years of building a renowned maternal and family mental health clinic. Fifteen years of insurance battles, trauma processing, and watching clients inch forward only to slide back again.

And for what?

"I was putting all the money back into that clinic," Kate confesses. "I cared so much about my employees and clients that I really was not paying myself."

But it wasn't just the money. Something deeper was breaking.

That morning, a client had broken down in frustration: "We've talked about my mother for THREE YEARS, Kate! When do we start talking about my FUTURE?"

The question echoed what Kate had been feeling for months. Was the traditional therapy model really serving her clients best? Was it serving HER?

Three months later, Kate sold her clinic.

Freedom at last! Until...

"I had no idea how to do it," Kate admits about her attempt to build an online coaching business. "And I had no idea how to expand my reach beyond the one-on-one model I'd always known."

The irony wasn't lost on her. After helping hundreds of people navigate life transitions, she found herself lost in her own.

That's when Kate discovered our HBA coaching program.

Today, Kate's reality is unrecognizable from her clinic days:

• Monthly income of $25,000-$30,000 (more than triple her clinic earnings)
• A powerful 12-week coaching program that transforms clients faster than years of therapy
• Seven months living abroad with her family – something impossible in her old practice • A completely new professional identity and purpose

"It is mind-blowing the shifts that people are making," Kate says with the enthusiasm that had been missing for years. "Unlike traditional psychotherapy, where change only happens in the therapy space, my clients are learning how to take the skills and integrate them into life."

But perhaps the most profound change has been in how Kate sees herself.

"My clarity of what I'm actually meant to do is totally different," she reflects. "I've discovered what I was born to do, not just what I was trained to do."

The freedom extends beyond her work to her entire life:

"I have two kids going off next year, and my husband and I are like, 'Where should we go live now?' Because I know that I can do my work from anywhere, and that's priceless."

Are you a therapist who feels that familiar knot in your stomach when you think about another decade of the same work? Do you secretly wonder if there's a way to use your clinical expertise to create more impact, more freedom, and yes – more income?

Kate's journey doesn't have to be unique.

In fact, we've helped dozens of therapists make this exact transition – without the costly mistakes, without the paralyzing self-doubt, and without the years of trial and error.

Introducing: The Therapist's Liberation Blueprint

Our proven 90-day program helps experienced therapists transition from traditional practice to thriving online coaching business. We provide:

• The exact marketing framework that feels authentic to former therapists (no sleazy tactics)
• A step-by-step system for packaging your expertise into high-value coaching programs
• Tech setup and automation that eliminates administrative headaches
• Ethical guidance for transitioning from therapist to coach without crossing boundaries

If you're an experienced therapist who, like Kate, knows there's so much more in store for you – more impact, more income, more freedom – then it's time for a conversation.

[BOOK YOUR STRATEGY SESSION NOW]

Your ally in transformation,

-Anonymous Writer

P.S. Many therapists tell us they feel guilty even thinking about leaving traditional practice.

"Who will help my clients if I go?" they ask.

Here's the truth: You can help FAR more people as a coach than you ever could as a therapist.

Kate's impact is now 10x what it was before – helping hundreds instead of dozens. If you're sick of feeling trapped and invisible, and ready to scale your impact while reclaiming your life, go here and apply to speak with us today. Your future clients are waiting.

✅ Why This Version Works Better ✅

This rewritten email takes something that was stiff and mechanical and makes it hit home emotionally. Here's exactly why it resonates:

1. The Subject Line Grabs Attention
   
   The phrase 'We've talked about my mother for THREE YEARS!' instantly hooks readers by tapping into a moment every therapist knows too well—client frustration with endless past-focused sessions.
   

2. Powerful Opening Scene
   
   Showing Kate in her car gripping the wheel isn't just visual—it's relatable. Every therapist can instantly connect with that moment of burnout, doubt, and existential dread.
   

3. Real, Raw Dialogue
   
   The client's outburst about talking about her mother for three years is pure gold. It immediately articulates the secret frustration many therapists feel but rarely admit—that therapy sometimes feels stuck in the past rather than moving clients forward.
   

4. Clear Story Structure
   
   Instead of random quotes scattered around, this version clearly walks readers through Kate's journey:

• Problem: Burnout, financial stress, doubts about traditional therapy

• Decision: Selling her clinic

• Struggle: Difficulty launching an online business alone

• Solution: Discovering the HBA program

• Outcome: Massive transformation—income, impact, lifestyle, confidence

5. Organized Benefits
   
   Kate’s results aren’t randomly dropped.
   
   They’re clearly organized into financial wins, life-changing client impact, lifestyle flexibility, and personal transformation.
   
   This gives therapists a vivid, clear vision of what's possible.
   

6. Identity Shift Focus
   
   Highlighting Kate's new identity as someone who's not just trained—but truly meant—to coach, speaks powerfully to therapists' deeper desires to be recognized for their broader potential, beyond the traditional therapy role.
   

7. Clear, Specific Call-To-Action
   
   Instead of the vague "click here," this email gives therapists an easy, direct next step: booking a strategy call. It removes uncertainty and clearly shows them what they’ll gain—clarity, a roadmap, and actionable advice.
   

8. Objection-Crushing P.S.
   
   Directly addressing therapists’ guilt about leaving traditional therapy—and reframing it as expanding their impact—is genius.

   It tackles the biggest emotional barrier head-on, making the decision feel ethical and empowering.

📝 How You Can Apply This to Your Emails 📝

• Find the Emotional Core
  
  Identify a powerful, relatable moment of frustration or insight that your audience deeply connects with, and lead with it.
  

• Use Sensory Details
  
  Make your scenes vivid by describing sensations (like "gripping the steering wheel until knuckles turned white") to draw readers in emotionally.
  

• Let Dialogue Do the Work
  
  Include authentic, impactful quotes from real scenarios. Dialogue conveys emotions far better than lengthy explanations.

• Organize Results Clearly
  
  Cluster your benefits into clear, meaningful groups that represent key shifts (financial, lifestyle, identity).
  

• Address Emotional Barriers Directly
  
  For service-oriented audiences (like therapists, teachers, coaches), tackle the emotional obstacles like guilt or fear head-on.

When you do this right, your readers don't just understand your offer—they feel seen, validated, and excited about what's possible.

What To Do Next ⏩

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