đź“© 200+ High Converting Subject Line Templates

Author

Adrian Moreno
May 10, 2025

There's this weird psychological phenomenon called the "Cocktail Party Effect." Even in a crowded, noisy room, you'll suddenly tune in if you hear your name across the room.

Your brain is hardwired to filter out noise and pay attention to what matters.

These subject line templates are like saying your subscriber's name in a crowded inbox...

Because you can write the most brilliant email in history, packed with value that would change someone's life forever... but if they don't open it?

Might as well have never written it at all.

These 200+ subject line templates are your secret weapon.

They're the pattern interrupts that make people stop, notice, and actually give a damn about what you have to say.

I've used these exact templates to get open rates consistently above 40% while most marketers celebrate hitting 20%.

So steal them.
Use them.
Make them your own.

Note: The most valuable template in this entire list is probably #137. It's so stupidly effective that I almost didn't include it. You're welcome.

  1. Want to double your (desired outcome) on (platform/business)? This is how you do it.

  2. This is why your (product or problem) isn't working.

  3. Top (number) Sites I use to save time as a (Business / Niche / Professional Title).

  4. (number) (business / niche) tricks you didn't know were being used on you.

  5. Here's something REALLY important that every (business / niche) should've been taught in school...

  6. (number) Free (tool / website / app) to create great (desired outcome)

  7. 3 Reasons why (wrong solution) won't work

  8. How I got (ideal solution or outcome) in (time frame).

  9. Did you know that (industry / niche) get (the opposite of what most people assume) more than any other profession?

  10. If you want to know how (reversed belief) think you are, watch til the end!

  11. The #1 thing I tell every (customer title / niche)  (ideal outcome) is this!

  12. Listen up if you want to (controversial / problem) from (niche or business).

  13. Most (customer niche) won't tell you this, cause they're too busy making money from it. But let me give you a sneak peek.

  14. Here's how (their niche or business) tricks you into buying their (product or service).

  15. Here's a tip from a professional (business / position) that can save you a ton of (problem they have).

  16. Here's how I did (number) (solution they want) in (timeframe). I'm gonna show you how I did this, so if you're in (their niche) stick around!

  17. If you're in the (business / niche) industry, you NEED this (business / niche / product.)

  18. I don't know who needs to hear this but you're probably (action) (business / niche / product) wrong. Let me tell you why.

  19. Here's (number) of my favorite (industry / niche), (business / niche / product) on (website / app) that you should try!

  20. This is 1 of the most underrated pieces of (subject) gear. Let's talk about....

  21. Alright guys, I found it! The GOAT of all (product / service / website). This thing can (desired outcome / result) in (ideal timeframe).

  22. Listen up y'all I'm only gonna say this once!...

  23. Here's another (personality type / high authority title)  trick, I guarantee you didn't know about.

  24. This (niche specific) hack might break the internet...

  25. Want to make your (subject / topic) look (ideal desired outcome)? Then listen up... RIGHT NOW!

  26. I bought it so you don't have to... part (high number)

  27. Don't buy that, use this instead part (high number)

  28. Do you (action that you want to avoid) too much to get (goal)? Well Listen up!

  29. 5 best (what your viewer desires / wants) things to do in (location)...

  30. Here's the easiest way to get (desired outcome) only using (easiest method that everyone can use / has available)

  31. Here's an actual hack for (subject / topic / platform / app). NO this is not clickbait.

  32. Here's 3 things you NEED to be using if you're a (niche/title/ relationship).

  33. This 1 thing will make people WAY more likely to check out your (website / platform / niche / industry)

  34. What I learned being a (controversial descriptor) while in my (age).

  35. Here's an (adjective) hack for (solution to problem) on a budget!

  36. Here's a (common pain point) tip that will blow your mind!

  37. If you ever get (negative problem) from your (relationship) do this immediately!

  38. If you want the best (tool / website / app) for your (device) keep watching!

  39. Here's how I (adjective / verb) (business / niche / product.) as a (professional title) in (authority qualifier).

  40. I wish I knew about this (common problem) tip sooner.

  41. (number) fact(s) that can save your (common problem), (time constraint).

  42. Save this video the next time you need to (action).

  43. Doing this 1 thing with your (subject) will help them (goal) 100x's better. My (authority figure) showed me this simple hack.

  44. This is a (subject niche related / industry related) tip I really wish I knew when I was first starting out...

  45. Weird secret trick to instantly find out if (overcoming a problem and avoidance).

  46. (niche / industry / platform) tools you NEED to have bookmarked. Part (high number).

  47. Avoid these 2 things if you're trying to (goal / desired outcome)

  48. Here's the 5 things you're gonna do to blow up your (problem they want solved) this month.

  49. Here's a hot take... I don't believe in (controversial topic that's polorazing). I know, let me explain...

  50. This is a day in my life as a (job title) in (your location)...

  51. A ______ lesson from (well known or unexpected source)

  52. The ______est way to _________

  53. The ______est way to become (Desired Outcome)

  54. What is the best type of ______?

  55. What is the best type of _____ for ______ (specific outcome or group)

  56. _____ ways to (aggressive verb) ______

  57. (Aggressive verbing) _____ is easier than you think

  58. Habits to (achieve desired outcome)

  59. Dirty little secrets to (achieve desired result)

  60. How to avoid (undesired result)

  61. _____ (desire) without _______ (negative consequences)

  62. I found a way to _____ that’s ______ (opposite of norm)

  63. (Adjective) ______ myths

  64. You won’t believe how (adjective) these _____ myths are

  65. New study shows it may be better to (break common belief)

  66. What this new study about _____ revealed shocked me

  67. Is ______ evil?

  68. How to ______ if you _______ (specific type)

  69. Read this if you ________

  70. Attention ________

  71. _______ tips for the Average Joe

  72. Should you ______ with a _______?

  73. Alternative ways to _______

  74. (Adjective) mistakes with your _______

  75. Worst ______ to ever _______

  76. Most popular posts in (month)

  77. See why these posts got people talking

  78. Don’t _____ (controversial)? You’re not alone

  79. How much should you _____

  80. Compare something everyone does to topic

  81. What type of ____ are you?

  82. The types of ____ (which are you?)

  83. Should you _____(opposite of conventional advice)?

  84. The little-known “80/20” Principle for _____

  85. The “Big Wins” of _____

  86. _____ is dropping…but why?

  87. The problem with ______

  88. Your #1 ____ Killer

  89. Always ______

  90. Little-known ______ alternatives

  91. How to "crazy benefit"

  92. The #1 ____ habit of (someone who has desired result)

  93. Who should ____? (controversial)

  94. The ____ are (screwing you over)

  95. ____ mistakes beginners must avoid

  96. Do you hate me?

  97. Dirt cheap ____ for _____

  98. The best ____ for YOU

  99. Genius ways to use ____

  100. A superior alternative to ______

  101. How ____ actually works

  102. How to use your ____ as a _____

  103. How many _____ do you need?

  104. A valid argument for ____(contradictory idea)

  105. The dumbest ____ mistakes ever made

  106. You may be a victim of _____

  107. Will ____ hurt your ____?

  108. Illegal/Unethical "____ tactic" ____ use against you

  109. Guaranteed plan for (opposite of goal) (step-by-step blueprint)

  110. How (bad ____) can (get desired result)

Product Launch Templates

  • [NEW PRODUCT] This is going to be YUUUUGE!

  • tl;dr I'm selling something

  • You're invited!

  • PSSST...we have exciting news!

  • I Have an Important Announcement

  • I shot this for you. Grab some popcorn

  • Excellent news :-)

  • [20% OFF] Wildly Popular [Product/Program]

  • BREAKING NEWS (awesome stuff inside)

  • Check your email tomorrow for something fun

  • It's my birthday (I got you a present)

Deal / Offer Templates

  • [DEAL] Been waiting for the right moment to tell you this …

  • FYI: Something exciting ahead!

  • STOP: This offer is ending soon!

  • What's your deal?

  • Wow! Just amazing ...

  • The #1 word in marketing is… (Any guesses?)

  • THE NIGHTMARE IS OVER: [Offer/Product]

  • This changes everything

  • This is kinda weird... but plz read it

  • This is probably going to offend you (but it’s worth it)

  • This is ridiculous (in the best way).

  • Wait, WHAT? Did you see this offer?

  • We apologize for what happened (here's how we fixed it)

  • We can explain! Here’s the update…

  • What it means if you can't do this with [Your Topic]

  • Whatever happened to [Your Name Here]?

  • Why I’m Scared (and what I’m doing about it) …

  • WHY?? [Offer/Product]

  • WTF do we do now? (Exciting announcement!)

  • You want scary? How about this ...

  • You've changed (and we noticed...)

  • Your [Blank Skill] graded on a curve?

Attention-Grabbing Templates

  • Not a joke! Check this out

  • OK, now I'm freaking out (in the best way)

  • OMG ... it WORKS!

  • OMG, the guilt!

  • Prison turned out to be awesome (you won’t believe this)

  • Read this ... (important!)

  • should I be worried? (Need your feedback)

  • smh... this is crazy.

  • Sorry (not sorry) – But you HAVE to see this

  • It's like Netflix for [Your Topic]!

  • It's perfect. Horrible, but perfect.

  • Let’s be honest — it all comes down to THIS …

  • Look at this. (Ridiculous)

  • Here’s a thought :-)

  • I don't say this lightly (big announcement)

  • I promise it’s worth it ... (read on)

  • I saw this and got a crazy idea (let me know what you think)

Question / Curiosity Templates

  • Has there been a mistake? (I hope not)

  • Can $239 change everything for you?

  • Can I ask you something ...

  • Can you spot the [Blank] in this photo?

  • CRAZY! (You won’t believe this)

  • Do I seem desperate? (Let me explain...)

  • Do you close the bathroom door even when you’re the only one home?

  • Do you want the good news or bad news first?

  • My love letter to [First Name] ...

  • Don’t Open This Email (unless you want something amazing)

  • Is this the hottest [Blank] in [Blank]?

Story-Driven Templates

  • What They Eat In Prison (And why you should care)

  • 9 Disgusting Facts about [Blank] (You won't believe #4)

  • ...said no one EVER

  • a surprise gift for you! {unwrap}

  • We have a situation.

  • Do you have a minute?

  • Suddenly you can [Benefit] again

  • You: A Professional Musician Landing Gigs [Example Subject]

  • No other [Blank] would reveal this...

  • Here's EXACTLY what you get

Conversational / Relatable Templates

  • Hey, do you want to [Blank]?

  • Tell me if you can relate to this (uggghhhh!!!)

  • This Saved Me... (and it can help you)

  • Embarrassing on several levels ...

  • Funny thing I saw at the gym today

  • Here's what happened

  • It never fails. And it happened AGAIN ...

  • My horrible thought waking up this morning ….

  • That awkward moment when ….

  • The day my hamstring bled (And why it matters)

Miscellaneous / Random Templates

  • This made me sooooo happy. See what you think ...

  • This makes me very sad... how about you?

  • This used to happen to me ALL the time ....

  • This was SO annoying ...

  • This was totally not supposed to happen today…

  • WEIRD email I just got

  • You will not believe what happened to me today (open)

  • The craziest thing happened ...

  • the day that changed everything

  • The insult about [Blank] that hurt so good

Controversial / Attention-Grabbing Templates

  • How I learned to [Blank]

  • “You are CRAZY!!” they said…to which I replied ...

  • Re: second chances (And why you need one)

  • Read this (crazy story)

  • She said I was “going to hell"

  • My wife is mad and my kids are crazy

  • Divorced Twice Living on Mac and Cheese For Three Straight Months Until . . .

  • SO embarrassed! Here's why

And there you have it. Lots of damn good, curiosity triggering, heart pulling subject lines.

I could go on about subject lines all day, but here's the bottom line:

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Your brilliant ideas mean nothing if no one reads them."

And that's exactly what these templates solve – they get your emails opened, period.

I've spent years testing these patterns across dozens of industries and millions of sends.

These aren't theoretical templates I thought up over coffee one morning. They're battle-tested weapons that have generated millions in revenue.

Use them as-is or modify them to fit your brand voice. Test them against each other. See what resonates with your specific audience.

Just promise me one thing: Don't be boring.

Because in the attention economy, boring is the same as invisible.

Now go make some noise in those inboxes.

-Adrian

P.S. IMPORTANT AS HECK. DON’T MISS:

Subject lines aren't the only ingredient when it comes to getting your emails opened. In fact, they're probably less than half the battle.

You could have the most magnetic subject line in history, but if your email lands in the spam folder?

Game over.

Game Over No GIF by GIPHY IRL

The Laws of Email Deliverability are just as critical – maintaining a clean list, having proper authentication (DKIM, SPF, DMARC), keeping a healthy sender reputation, and ensuring engagement metrics stay strong.

Gmail, Yahoo, and other providers are getting more aggressive by the day about what they'll even allow into the inbox.

Want to stay ahead of these constantly changing rules?

I've put together the "2025 Email Deliverability Report" that breaks down exactly what's working right now to land in the primary inbox.

It's yours free when you refer just ONE person using your unique link at the bottom of this email.

One referral = never worry about deliverability again.

Pretty fair trade, right?